The Blueprint
Before any proposal you get a blueprint from the Growth Systems Assessment — an audit of where your funnel leaks, the one priority to fix first, and a 9-day roadmap to fix it. It is yours to keep whether or not we ever work together.
Organization
Four names. Different expertise. One system.
Systems architecture, growth and automation, operations and creative, client success — every stage of your system has one owner, and you'll know their name. No account manager relaying messages, no rotating support queue. The four people below design it, build it, and answer for it.
About Excelsior
We build the machine that makes the marketing work.
Excelsior Growth Systems is a team based in the Philippines. It started from one observation: most businesses do not lose revenue because a tactic failed. They lose it in the seams, the four hours before anyone replies, the inquiry that never became a record, the quote nobody followed up, the month nobody can explain.
So we do not sell campaigns or tools. We design, build and run the system underneath them, capture, CRM, AI follow-up, booking, payments and reporting wired into a single journey, with one dashboard over the whole thing. The software is the machinery. The outcome is the product.
- Based
- Philippines · GMT+8
- Team
- Four specialists, every journey stage owned
- Model
- Build and manage, not build and leave
- Core stack
- A HighLevel engine plus the connected tools around it
- Programs
- Launch · Accelerate · Orbit
Why “Excelsior”
Latin, the comparative of excelsus, higher, ever upward. It is also the shape of the work: every engagement is a climb from Launch to Accelerate to Orbit, and the target is always the next altitude, never the next tactic.
The Blueprint & How We Work
How we work
From there it runs as a fixed sequence — Audit, Architect, Build, Launch, Optimize — with one named owner on our side for every stage. No handoffs, no account managers relaying messages.
Core team
The people who design it are the people who run it.
James Velasco
RPMMPsychCAIPGHL Expert
Chief Executive Officer & Systems Architect
James leads the company vision and architects the underlying GHL systems, automation logic and funnel infrastructure that power every client engagement. He leads diagnostic calls and final system recommendations, translating a prospect's business into a tailored Launch, Accelerate or Orbit build.
Owns
RecommendationDiagnostic CallSystem Architecture
Reyn Jison
CAIPMedia BuyerGHL Expert
Growth & Automation Lead · Web & SaaS Engineer
Reyn drives top-of-funnel growth and builds the technology behind it. He runs paid acquisition across Meta, Google, TikTok and LinkedIn alongside SEO, and as a web and SaaS engineer he designs and ships the websites, web apps and custom software the funnel runs on. He also builds the GHL workflows, integrations and internal tooling that handle booking and lead nurture.
Owns
TrafficBook a CallNurtureWeb & SaaS
Clark Tubog
CAIPGHL Expert
Operations & Creative Lead
Clark keeps the back end running and the front end looking sharp. He handles internal admin and operations, builds out landing pages and system workflows, and produces the creative and content assets used across the funnel.
Owns
Landing PageOnboard
Roman Dmitry
CAIPGHL Expert
Client Success Lead
Roman manages the human side of the pipeline, qualifying leads through the assessment stage, presenting the proposal, and handling payment, bringing a creative eye to how offers and follow-up are presented.
Owns
AssessmentProposalPayment
Managed operators
Automation handles the volume. Operators handle what it cannot.
Qualification, routing, nurture and booking run automatically, with a trained operator watching for the exceptions a rule gets wrong. That is the part you cannot automate: the lead the rule sent the wrong way, the reply that needs a human, the follow-up that needs judgment.
Video editing
Short-form cuts, captions and every platform version from one master.
Graphic design
Ad creative, funnel and page assets, built inside your brand kit, not around it.
Executive assistance
Calendar, inbox and follow-up capture, with judgment about what reaches you.
Inbound & outbound calling
Qualification, objection handling, and booking the next step on the call.
Social media management
Content calendar, community management, and the numbers behind both.
The operators
Named, not a pool.
You get the same operators, and you know who they are.
-
Virtual Assistant
Bee Azuro
-
Virtual Assistant
Charla Joyce Pansaon Naquila
-
Virtual Assistant
Charlo Esteban
-
Virtual Assistant
Charmaine Villafuerte
-
Virtual Assistant
Dave Blangket
-
Virtual Assistant
Eugine Liwanag
-
Virtual Assistant
Inez Caroline Sumabong
-
Virtual Assistant
JC Velarde
-
Virtual Assistant
Jhaysen Cahatol
-
Virtual Assistant
Joanna Zapanta
-
Virtual Assistant
Jon Tutor
-
Virtual Assistant
Lyka Raniel
Every operator works inside your CRM, to your brand voice, against a response-time standard, and is rated against a written capability standard before they touch your account.
Operating model
Automation moves it. People watch it.
Automation handles repeatable movement - the reply that has to go out in ninety seconds, the reminder, the reactivation sequence. The four owners above monitor quality, handle the exceptions a rule cannot anticipate, and move each opportunity to the right next step, backed by trained VA operators for video, design, admin and calling.
Internal leadership owns architecture, standards, approvals and escalation. Operators work approved workflows with role-based access and quality checks. That separation is what stops a system drifting six months after launch.
Where we are
Philippines
Philippine Standard Time (GMT+8). We overlap with Australia and New Zealand for most of the working day, and with the US west coast in the early morning.
Start here
Get my free Growth Systems blueprint.
A free audit and a custom 9-day roadmap. Nine questions map your revenue journey, name the leak costing you the most, and match you to the right program, whether or not we ever speak.